Organic branding
Satisflora Organic foods
I redefined an organic food business's image, emphasizing transparency and quality. Within six months, sales surged by 30%, which solidified their position as a trusted brand in the health-conscious market.
- Deliverables:
- User retention through design, Concept Designs with wireframes and live figma prototype
- Team:
- Project completely lead by myself
Business Goal
The business goal for the SatisFlora Organics food brand was to build a strong brand identity and to strengthen its presence in the organic food market to increase sales. The project was designed to emphasize transparency and quality, ensuring a trustworthy brand representation. The goal was to establish a brand identity that would foster customer loyalty, reflect the company's values, and appeal to its target audience.
User Impact Goal
The user impact goal was to provide customers with an easy and friendly experience for an organic food brand. This was achieved by enhancing usability and focusing on efficiency, user-friendliness, and adaptability in the logo and package designs. The result was an enhanced brand value and customer satisfaction.
Design Process
Through in-depth study, I began by conceptualizing ideas and transforming them into tangible experiences. I refined the solution through each design stage, focusing on expertise, aesthetic considerations, and a grasp of design principles to create a compelling brand identity for Satisflora Organics.
01/ Research & Ideation
Initial research for Satisflora Organics focused on enhancing the efficiency, user-friendliness, and adaptability of food branding, logo, and package designs to create a compelling brand identity. Based on these insights, I began by conceptualizing ideas through an in-depth study. I explored features like a unique brand logo and tailored branding guidelines to ensure a trustworthy and reliable brand representation.
02/ Flow Mapping
Created the flow for Satisflora Organics by first conducting an in-depth study. This involved conceptualizing ideas and transforming them into tangible experiences. The flow was designed to enhance efficiency, user-friendliness, and adaptability in the branding, logo, and package designs. The process ensured a compelling brand identity that would foster customer loyalty and build trust.
03/ Functional Specification & Wireframes
The functional specification and wireframes for Satisflora Organics were developed after a deep study and conceptualization phase. The goal was to create a tangible brand identity that emphasized transparency and quality. The wireframes were crafted with mockups for a vivid visualization of the brand's potential, while the functional specifications outlined a unique brand logo and tailored branding guidelines. This process ensured the final design would enhance brand value and customer satisfaction.
04/ Concept Designs
The concept designs for Satisflora Organics focused on creating a compelling brand identity. The designs included a unique brand logo and tailored branding guidelines. They also included mockups for a vivid visualization of the brand's potential and its alignment with company goals. The goal was to redefine the organic food business's image, emphasizing transparency and quality.
Next Steps
Satisflora is expanding their product line with the new brand identity. The packaging design system supports easy scaling across new organic food categories.
Round Up
Satisflora's brand identity successfully positions them as a premium organic food provider, helping customers easily identify quality organic products and building lasting trust in the market.